Jun 7, 2011

Salt or Pepper?

I was at an advertising award show the other day and the table was split into 2 camps:

1. Those who thought more holes meant salt
2. Those who thought more holes meant pepper

A quick google search didn't turn up a definitive answer. But I have one...

One should have an "s" and the other a "p". Or there should be a window that allows you to peak in and see if the grains are white or brown. (I'm sure my creative teams could come up with a dozen other solutions.)

And that my friends, is the difference between design and user experience.