Nov 8, 2013

"Internet is the Future" - 1996

A class presentation from 1996 for a Ugrad marketing class... Some people in the class didn't know what the internet was!



Nov 4, 2013

Penis. I mean Pencil.

Today I helped a friend/colleague research how eComm sites display search results. We were documenting the results page for terms like "shipping" vs "skirts" and "returns" vs "tory burch".

It was towards the end of a long day (goodbye daylight savings time) and my colleague found herself at this page:




To the Left. To the Left. There's a Broken Image in the Box to the Left.

I tried to sign up today with my company's paycheck provider, but found myself unable to complete this required registration field...

(Title references Beyonce's Irreplaceable lyrics)


Nov 3, 2013

You Can Flip It. But Don't Try To Use It.

I'm sure the designers thought that they were really clever in designing this 2-in-1 remote. But you have to wonder - did they actually watch a user use it?? It's nearly impossible to not accidentally press a button on the flip side.

Side 1
My friend modelling side 2

Oct 24, 2013

Mixed Messages

A red error message doesn't go with a green check mark.


Sign in page on Southern California Edison (sce.com)



Oct 14, 2013

I Don't Wanna Fly

If I wanted to fly, I'd go to expedia, kayak or google flights. I'd be a little more tolerant if the "fly" promo was off to the side and not cluttering the driving options.








Oct 12, 2013

Check in a Box

I just came across these photos from a couple of years ago... Great presentation of the check at a library-themed lounge in West LA (Wellesbourne). Almost makes you look forward to paying. I said almost.



Aug 11, 2013

Ok? Circle!

Don't judge: I'm slightly obsessed with point of sale credit card hardware/software systems. Every store has one. Most people encounter at least one on a daily basis. The experience should be fairly intuitive and straightforward. However, one of the biggest mysteries of modern technology is how so many vendors get the user experience wrong.

This is a photo from H&M that I captured earlier today. Note that the screen is asking me to confirm a purchase. My first reaction was that I was digging the conversational tone of the message. Then my eyes searched for a nice big green "OK" button. There was none to be found. Then I scanned for a "Yes" button. Nope. Hmm I was stumped. Turns out the circle button was the correct one to press. Seriously???


Aug 6, 2013

Amber Alert

There's something about the Amber Alert system that makes me feel connected to the rest of civilization. However, the is NOTHING civilized about the sound that an Amber Alert made on my phone the other day. In fact, I was just falling asleep and it scared the heck out of me!!!

I contemplated turning the notification off but decided that a momentary freak out (to put it mildly) is worth the price of possibly saving a child. However, honestly - there is no need for that startling sound. Not to mention that there was no call to action as to what to do!


Jun 28, 2013

Confused at the Cosmo


I was at a conference at the Cosmo in Vegas and noticed these signs near all the escalators. Even after spending 4 days endless going between the 3rd and 4th floors, I couldn't figure out how to interpret the signs. In fact, I didn't even notice all the numbers on the right - I thought everything listed was on the 3rd floor! Now that I've had time to examine the image, I think, the heading "Level 3" does nothing more than to let you know what floor you are currently on.


Jun 22, 2013

Hooked on Marshalls

I LOVE these hooks in the fitting room at Marshalls! There were 3:
1) Definitely
2) Possibly
3) Tomorrow



Jun 16, 2013

Pinning @ Nordies

There's nothing I love more than seeing social media (or anything digital, for that matter) being integrating into the physical world. Check out how Nordstrom is leveraging what's popular on Pinterest. These signs are used throughout the store. Oh, the possibilities...


Jun 12, 2013

Improving the Dr experience

My BBF took her sick twin boys to the Dr this morning. They are seriously cute and how much better the experience must be when you're batman!!


May 18, 2013

Apr 18, 2013

Debt at the Gym

I purchased personal training sessions at Equinox last week and the red "credit" button was a painful reminder how expensive it. Not to mention that red usually means error. Gulp. Maybe I should have bought a workout DVD instead...



UX on Your Birthday!

Talk about customer experience... Free stuff on your birthday!

Apr 10, 2013

No, Netflix

Gah. Netflix. Ah. Please fix your main navigation! It's so unbalanced my eyes hurt.




Apr 3, 2013

Unilever's Unsubscribe= Unusable

My friend recently posted this and I had to share... worst unsubscribe page EVER!